Chapter 116. The Arrival of a Big Spender
"CEO Do Jun-hyeok. The preview for our program is going to be released soon, and I know this is shameless of me, but I called because I have a favor to ask..."
It was PD Yoo Jong-hak from 〈Friday and Saturday Are for Singers〉.
Judging by how cautious his voice was, he seemed to be about to ask for something difficult.
Had the schedule for 〈Fri-Sat Singer〉 finally been decided?
"A favor? Of course. What is it?"
"I'm sure it's the same for you, but our 〈Fri-Sat Singer〉 production staff have poured an incredible amount of passion into this project. Looking at the internet reaction and your track record, CEO Do Jun-hyeok, I feel like the retro boom will really begin once Heenari releases the remake of 〈I Love You So Much〉. If that happens, our show will probably ride on Heenari's momentum and become a major success."
But what if 〈Fri-Sat Singer〉 aired first?
Then 〈Fri-Sat Singer〉 would create the retro craze, and 〈I Love You So Much〉 would ride on its momentum instead.
Still, only when the two were released around the same time could the 〈Fri-Sat Singer〉 songs sweep positions six through ten like I'd seen in the future.
Of course, I was aiming for number one.
"The thing is, for us PDs, creating a trend is practically a lifelong dream. It would be a shame to lose that sense of achievement. So... would you consider letting us make the first move?"
I'd rushed to Hoengseong and bought 〈I Love You So Much〉 before Yoo Jong-hak could get it.
But I hadn't planned to bury the song and never release it, so Yoo Jong-hak wasn't really losing much.
Still, that didn't change the fact that I'd known in advance it was something he would eventually want and had taken it first.
And it was true that Yoo Jong-hak had noticed the signs of a retro trend before I did.
If simply letting him go first would satisfy him, then I should concede that much.
"All right. Let's do that. I was feeling a little guilty about it anyway, so this works out. You air first, then after we check the music charts, we'll release ours around... the end of February?"
"Yes. That should be more than enough. Thank you!"
In any case, public rejection of Root Entertainment and competition programs wouldn't start turning into actual viewer behavior until late February.
If I wanted to benefit from the image of being the good idol company, releasing the song around then would definitely be advantageous.
We'd ride the retro craze and the backlash against entertainment agencies at the same time, then speed straight toward number one.
Once that happened, all the criticism about delaying the debut for months would turn into praise for Universe.
About a week after Yoo Jong-hak contacted me, the teaser for 〈Friday and Saturday Are for Singers〉 was released.
"Do you remember the dazzling nightclubs of those days? The legendary songs that lit up our Friday and Saturday nights? 〈Friday and Saturday Are for Singers〉!"
It was only a teaser, yet everyone from people in their thirties to those in their fifties, and even people in their twenties, were already excitedly talking about which songs might appear.
-Wow... Hearing old songs in twenty-first-century Korea.
┗Where else would Koreans listen to them?
-ㅋㅋㅋㅋㅋㅋ If 〈The Right Meeting〉 isn't on the show, I'm not watching~
┗Sir, you have to watch the show to find out whether it appears.
-Gasp! Looks like 〈Champagne Love〉 is coming! This is insane. As expected of Yoo Jong-hak, the man who knows Champagne...
As expected of PD Yoo Jong-hak.
A man who stubbornly shouted Yes when everyone else said No.
If even the teaser had this much influence, the actual broadcast would be complete chaos.
Exactly one week after the teaser aired.
In other words, around mid-February, when Jung Tae-jin had requested the first draft of the 〈Blue Moon〉 documentary, Episode 1 of 〈Fri-Sat Singer〉 aired.
The response was explosive.
They had practically gathered an all-star lineup of composers and arrangers.
Yoo Jong-hak had completely lost his mind.
The budget looked much larger than what I'd originally heard too.
Still, no matter what anyone said, the generation most active on music charts was people in their twenties and thirties.
The firepower of the fans from back then couldn't be ignored.
But neither could all the people who had been waiting for Heenari's debut.
Like I was throwing down a challenge to Yoo Jong-hak, I released Heenari's version of 〈I Love You So Much〉 on the music platforms.
It perfectly captured the attention of people who had briefly become obsessed with 〈Fri-Sat Singer〉 and forgotten about the Heenari project.
A lot of people were genuinely surprised by the idea of a rookie idol group remaking the signature song of a first-generation idol group.
The remake had already been announced before, but the timing lined up so perfectly that some people even suspected Yoo Jong-hak and I had planned it together.
Honestly, you could say we had, at least halfway.
The song itself came out great.
And once people started talking again about Billy Aaron joining Heenari for their debut stage, Yoo Jong-hak and I had practically become comrades.
Still, I wasn't going to share first place with him.
Within a few days of release, the song casually reached number ten.
Competition programs were getting criticized lately, but people also seemed to be giving us high marks for successfully debuting the group.
Late February.
That was when the 〈Blue Moon〉 documentary would start airing.
It was also when viewers' frustration toward idol competition programs would begin exploding.
And it was when Heenari's first stage would finally be revealed.
Somehow, late February had become the decisive battlefield.
As Heenari's stage drew closer, public opinion online had become even more detailed than I'd expected.
The retro craze created by 〈Fri-Sat Singer〉 wasn't limited to nostalgia for the eighties and nineties.
People had also begun reexamining idols from the 2000s.
On top of that, backlash against the recent string of abuses by entertainment companies had developed into a broader belief that there was something fundamentally wrong with the current idol industry.
In extreme cases, some people were even expressing outright rejection of currently active idols.
Which meant Heenari had the best possible conditions for debuting right now.
At a time when criticism of failed competition programs was dominating public opinion, we'd managed to debut them successfully, making them an exception.
And by using a remake, we'd absorbed people's nostalgia for the past too.
In a way, reintroducing an old song to the present also seemed to fit the original purpose of 〈Rebooting〉.






