Chapter 1. I Can Hear My Voice
Calling poverty romantic is something only people who escaped from hell can afford to do.
Even at this very moment, the giants of the city were growing larger by sucking the blood of the weak.
“Oh, Manager Kang! Why are you only getting here now? I seriously thought I was going to die.”
An alley in Sillim-dong.
The owner, who had opened a premium bakery while dreaming of a bright future, looked ready to cry the moment he saw me.
Behind him was a sign that should never have existed in a place like this.
[Étoile Bakery, Sillim Branch]
It was the name of a premium bakery brand operated by Seongun Development.
The chandelier lights hanging from the ceiling reflected off the expensive marble floor, creating a luxurious atmosphere.
The display case was filled with expensive products, including slices of cake costing 15,000 won and crème brûlée priced at over 20,000 won.
Expensive garbage that would be thrown into a trash bin a few hours later.
Did this make any sense?
A shop that would struggle to survive even in Gangnam had been opened right in the middle of Sillim-dong's exam-prep district.
This mess had been created by Deputy Manager Kim Seokhun.
And once again, I had come here to clean up after my damn team leader.
The owner looked like he might burst into tears at any moment as he voiced his regret.
“I should've listened to you, Manager Kang. I should've opened a Seongun Bakery instead of an Étoile. I got blinded by money and...”
It was always like this.
Most small business owners who rushed into opening a store without enough preparation said similar things afterward.
I was a manager with ten years of experience on the Commercial District Analysis Team.
I hadn't earned that business card for nothing.
“Things have been really difficult, haven't they?”
“You have no idea. Daily sales don't even reach 100,000 won. Every day I open the shop, I just sink deeper into debt. I honestly don't know how much longer I can hold on.”
It was the obvious result.
This commercial district was practically designed to starve a premium brand to death.
“Would you mind if I tried some of your products?”
“What? Ah, no, that's fine, but... You're not doubting my skills, are you?”
“Of course not. I'm not trying to find fault with you. I want to understand what you're good at so we can find a way through this situation.”
After clearing up his misunderstanding, I sampled several kinds of bread and pastries.
“The taste is good.”
Actually, it was excellent.
It seemed he had added his own touches to the recipes provided by headquarters.
Technically, that could earn him disciplinary action.
But I had absolutely no intention of reporting the desperate effort he had made to survive.
That only made it more painful.
How many batches of bread had this man baked and thrown away before reaching this level?
Thinking about the countless hours he must have spent fighting alone reminded me of my father, who had lost everything while running a grilled-rib restaurant.
My stomach tightened.
I had joined the Commercial District Analysis Team because I wanted to prevent things like that from happening.
But the power of a mere manager was painfully limited.
There were bastards everywhere.
People like Deputy Manager Kim Seokhun, who had pushed through the opening of the Sillim branch just to fill his performance numbers.
I had been ordered to stop the shop from closing until after the performance report.
Suppressing the curses rising in my throat, I turned on my tablet.
On the screen was the proposal for Étoile Bakery's first Sillim branch.
It had been written personally by Deputy Manager Kim Seokhun, my direct superior and the leader of the Commercial District Analysis Team.
[Target Analysis: Area with a high concentration of people in their 20s and 30s. Target the dessert consumption habits of the MZ generation.]
He had really left behind one massive pile of crap.
Kim Seokhun had probably looked at a few numbers on his monitor without ever visiting the area himself.
Exam students wearing 5,000-won rubber slippers came outside to eat 4,000-won rice cups.
And he thought people with that kind of budget would casually spend over 10,000 won on a single piece of bread?
Even a passing dog would laugh.
“Didn't you do any market research? I told you to look into things more carefully before making a decision...”
“I know, but that deputy manager told me there was absolutely nothing to worry about...”
I couldn't understand why people who had survived long enough in society suddenly became so innocent the moment they started a business.
No matter what kind of work they had done before, they should have learned by now that people could burn them.
It frustrated me that he had ignored my advice and jumped straight into hell.
Still, I couldn't knowingly leave him to die when I knew a possible way out.
“Can you do exactly what I tell you?”
Maybe my words sounded like salvation.
The owner suddenly grabbed my hand.
His eyes were already moist.
“Of course! I'll do anything you tell me! Please, just help me make things better than they are now! I'll never forget what you've done for me!”
I had been burned by plenty of people myself.
But I decided to trust someone one more time.
The first thing he had to do was fully accept reality.
A dream that could never come true was useless.
“Take down that Le Cordon Bleu certificate hanging on the wall and put it in the storage room.”
Le Cordon Bleu.
One of the world's most famous culinary schools, with more than thirty campuses around the world.
Completing its course was mandatory for anyone opening an Étoile Bakery.
It wasn't a bad idea as part of the brand's premium strategy.
But in many cases, people like this owner ended up poisoned by it.
“Take the certificate down? What do you mean...?”
“I'm telling you to put your pride aside. What the people around here need isn't 20,000-won crème brûlée. They need cheap, delicious food that can take care of one meal.”
He probably knew it himself.
When flies were practically the only visitors in your store, the owner's job was to find some way, any way, to pull in the people walking past.
I picked up a marker and wrote large letters on the back of a cardboard box.
[GOOD LUCK ON YOUR EXAMS!
Fresh Toast + Hand-Brewed Americano, Only 4,000 Won!
Freshly Made in Under 5 Minutes.]
The owner's face turned white.
“...I-Isn't this against headquarters' manual?”
“Is that really what you're worried about right now?”
“No, but if they catch me, I'll have to pay a penalty. Are you telling me to die? How can someone from headquarters suggest something like this?”
I gave a short laugh and shook my head.
Apparently, he still didn't understand the situation.
“Do you know what happens if I follow the manual exactly? I'll pretend to help you just enough to cover myself, while you keep making bread and throwing it away every single day for the rest of your contract. Can you survive until the contract ends? I guarantee you won't recover your premium or anything else.”
I made it clear that the fire burning at his feet was already spreading up his entire body.
Even if you couldn't swim, there were times when jumping into the water was the only way to survive.
There were people like this.
People so afraid that violating something written in a contract would bring down some unimaginable disaster.
“I'm desperate too, but... Can I really sell things like this? Won't this get you into trouble too, Manager Kang...?”
Of course it would.
If Kim Seokhun found out, he would go insane.
He had sent me here to bury a problem, and I would be creating another one instead.
But I couldn't simply ignore it.
There was a reason I worked for Seongun Group.
Part of it was because I wanted to prevent people from going through what my father had suffered.
But honestly, I also enjoyed solving other people's problems.
Maybe it was the thrill of using the strength of a massive corporation to accomplish things I could never achieve alone.
That feeling was powerful enough to make even a villain like Kim Seokhun tolerable.
The Commercial District Analysis Team of Seongun Development's Integrated Development Division.
I had endured ten long years and finally reached manager.
I still had a long way to go.
But I had enough power to help with something like this.
“Do you know what headquarters is most afraid of? Breaking the manual? No. They're most afraid of a store shutting down immediately after opening. You'll probably get a warning, but they won't take away your sign within the first year.”
“...”
The Commercial District Analysis Team was supervised by the Management Assessment Team.
Unlike the Audit Team, which focused on regulations, the Management Assessment Team cared almost entirely about sales.






