Chapter 24

Chapter 24

The cramped break room was filled with the sweet smell of instant coffee and the low hum of an old refrigerator.

Manager Jang Woojin raised his paper cup.

Then he noticed Choi Inwoo through the half-open door.

“Assistant Manager Lee, you heard about Choi Inwoo's instant rice idea, right?”

Lee Sejun lowered his cup.

“Yeah.”

“I heard his big idea is just changing the package.”

“Exactly.”

Lee Sejun remembered the meeting from a few days earlier and laughed.

“That day, when Choi Inwoo said, 'I'll take responsibility for the instant rice,' I almost laughed out loud.”

He imitated Choi Inwoo dramatically.

“I thought he was some independence fighter giving a speech.”

Manager Jang smiled.

“Yeah. He was shouting so hard I thought the veins in his eyes would burst.”

“Why is he like that?”

Lee Sejun shoved his hands into his pockets and leaned against the wall arrogantly.

“He joined with me, but honestly, I'm embarrassed.”

“If someone heard him, they'd think he owned the company.”

Manager Jang took a sip of his cooling coffee.

“Responsibility?”

“Damn. He says that word easily.”

“And he's only an assistant manager.”

“Does he think he's some second-generation chaebol?”

“If it fails, does he think he can just hand in a resignation and disappear?”

“This industry is small.”

“A salesperson who talks recklessly can end up hanging himself with his own words.”

Lee Sejun smiled.

His eyes contained amusement rather than worry.

“After he brought in Shinwoo Department Store, CEO Jeong started praising him.”

“Now he thinks he's somebody important.”

“Sejun, think about this logically.”

“Yes?”

“Do you think major corporations use Japanese extracts and Chinese containers because they're stupid?”

Lee Sejun shook his head.

“Of course not.”

“They do it because of cost.”

“Exactly.”

“We're expensive because we insist on domestic materials.”

“And now he's talking about spending even more money on a new package.”

“It's just wasting money.”

“It doesn't matter to him whether the company suffers as long as he gets to push his personal belief.”

Lee Sejun nodded hard.

“That's exactly what I think too.”

“Who buys rice out of patriotism these days?”

“Exactly.”

“Consumers either buy the cheaper product, or if they're spending more, they buy the product they've seen in advertisements.”

“That bastard Choi Inwoo is writing a fantasy novel.”

They only mocked him.

“I heard something from the design team earlier.”

“They're apparently putting a big 0% and 100% on the package.”

“White and black.”

“Looks like a funeral notice.”

“Who's going to buy something that gloomy?”

Manager Jang sighed.

“The design itself isn't even the main problem.”

“What else?”

“The cost of making new printing plates and pushing through an entirely new package run.”

“That's all coming out of our second-half budget.”

“Seriously?”

Manager Jang frowned.

“Yeah.”

“If sales don't appear in September, the CEO won't stay quiet.”

“The people you trust most hurt you the most when they disappoint you.”

Lee Sejun slowly crushed his empty paper cup.

The sound of crumpling paper almost felt like someone's future breaking apart.

“In my opinion, Choi Inwoo finally pushed his luck too far.”

“He had a few lucky wins.”

“Now he's going to destroy all of it with this instant rice.”

Lee Sejun smiled.

“Manager Jang, what happens to Choi Inwoo if the instant rice sales don't improve?”

“I heard the CEO said this was the last chance.”

“That means if it fails this time, he's dead.”

“He basically dug his own grave.”

Lee Sejun looked delighted.

“Just hearing that makes me feel better.”

“He's been walking around with his shoulders up because the CEO trusts him.”

Then a small worry crossed his mind.

“But Manager...”

“Yeah?”

“What if... just hypothetically... something really does happen to the major companies and WG Instant Rice becomes successful?”

Manager Jang burst out laughing.

“Lee Sejun, you've been watching too many movies.”

“What?”

“Which is more likely?”

“OI Food, Uttuk Food, and Rohan Food collapsing?”

“Or WG Instant Rice failing?”

“Well... WG failing is obviously more likely.”

Manager Jang patted his shoulder.

“Exactly.”

“The major corporations aren't going to collapse.”

“And even if something happens to their products, who is going to care about a 0.1% difference?”

“Consumers aren't that careful.”

He tossed his crushed paper cup into the trash.

It landed perfectly.

Then he smiled proudly.

“Choi Inwoo is finished.”

“He'll learn exactly how terrifying the word 'responsibility' is when September closes.”

“He'll learn it with tears in his eyes.”

“That probability is definitely higher.”

“Exactly.”

“We just need popcorn.”

“I'll bring the popcorn.”

Manager Jang chuckled.

“Oh, and pay more attention to that Damyang account.”

“When Choi Inwoo collapses, you need to raise your sales.”

“Then the comparison will be even clearer.”

“Don't worry.”

“I'll do it properly.”

“I'll step on him and take my position back.”

Their ugly laughter filled the cramped break room.

In the distance, Choi Inwoo was holding documents and thinking seriously about the instant rice.

The two men watched him like they had already won.

Then they arrogantly left the break room.


The last few weeks had felt like walking through a storm.

The moment CEO Jeong approved the plan, I sat down with the design team and refined the package.

I ignored the mockery from Manager Jang, Lee Sejun, and several other employees.

Their laughter was just background noise.

I had a confirmed future they could not see.

Our marketing preparation was painfully detailed.

I did not just change the design.

I walked through the largest food-supply mart in Honam again and again.

I studied the customer's route.

The golden zone.

The first place consumers naturally looked after entering.

I relentlessly persuaded the display manager to place WG Instant Rice there.

“If these numbers aren't visible, the entire design becomes meaningless.”

“I want the product under the brightest lighting.”

“Fifteen degrees below eye level.”

“That exact point.”

Honestly...

Convincing the shelf-display manager was almost harder than saving the product from discontinuation.

At the printing company, I personally checked the density of the black ink.

It could not look faded.

0%.

100%.

The numbers had to appear as clearly as a judge's stamp.

They needed to steal people's eyes.

I stayed late at work every night, refining the marketing execution plan.

I barely slept.

But my eyes had never felt more alive.

I never doubted that those two numbers would become a bomb capable of shaking the food industry.

A few days later...

The day of fate finally arrived.

September 1st.

The largest food-supply mart in Honam.

Located on the outskirts of Gwangju.

From early morning, the grand opening brought huge crowds.

Congratulatory flower stands lined the entrance.

A microphone announced events and prizes.

I dressed more carefully than usual.

After fixing my tie, I entered the store.

I had visited many stores I successfully signed before.

Yet for some reason...

My heart was pounding.

At the very center of the food section...

The major companies' products were stacked like mountains.

Red.

Bright yellow.

Then beside them...

WG Instant Rice stood proudly in its new package.

Surrounded by colorful designs, its plain white background and heavy black numbers looked almost strange.

Yet that lack of color created a strange pressure of its own.

I stood behind a nearby pillar and watched the shoppers.

“Oh my. What's this?”

“Why does the rice package look like that?”

“Zero percent? One hundred percent?”

“What is this, some kind of quiz?”

Several housewives stopped.

They looked curiously at WG Instant Rice.

But...

That was all.

“It's unusual.”

“But I've never heard of this brand.”

“Look, honey. There's OI Instant Rice.”

“Should we buy that?”

“Wait. Rohan is two plus one.”

“Let's buy that. It's cheaper.”

“All right.”

They placed Rohan's product into their cart.

Another shopper picked OI.

Another picked Uttuk.

Everyone glanced at WG Instant Rice once.

But their hands still moved toward the familiar products.

The wall of brand recognition was far higher and stronger than I expected.

As time passed, anxiety began crawling into my chest.

“Whew...”

I kept checking the time.

Then the shelf.

Then the time again.

I stayed there throughout the morning.

Major-company products continued disappearing.

WG Instant Rice barely sold.

Even those few sales came from curious customers trying something new.

The product had become more like an exhibit than something people actually wanted.

Lunch passed.

My phone remained silent.

No explosive article.

No flood of social media posts.

Nothing from the future message seemed to be happening.

I crouched in a corner of the mart and checked my phone.

Then I searched one thing after another.

[VTC]

[Boycott]

[Instant Rice]

The results were disappointing.

[VTC World Tour Finale Shakes the World!]

[World Star VTC Raises K-POP's Global Status]

[VTC Returns to Korea After Long World Tour...]

The news was still celebrating VTC's success.

“Strange...”

“The future message said it happens when the world tour ends.”

I checked the articles again.

“That's right.”

“The tour is over now.”

“The future message couldn't have been wrong.”

My heart pounded faster.

What if the article never appeared?

What if I had misunderstood the future?

The word responsibility that I had said so confidently in front of CEO Jeong now felt like a blade pointed at my throat.

“Something is different.”

“I need to figure out what.”

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